Insights
Drawn from my work as a fractional CMO, founder, and angel investor across European startups, these are my insights and practical lessons from the first miles of marketing.
How to Build an AI-Ready Messaging Framework
Every company has a way of speaking.
Few know how they actually sound.
In a time when content is created by both humans and machines, messaging has become a strategic core skill. It’s not about word choice – it’s about identity, consistency, and trust.
Tell Me Your Pre-Seed GTM Strategy
Pre-seed isn’t about CAC or polished funnels. It’s about showing focus and discipline. Your GTM slide should prove you know who you’re targeting, how you’ll reach them, and how you’ll learn fast.”
At Pre-Seed, Learning Velocity Beats CAC
At pre-seed, you don’t need a big marketing org. You need a system. A way to run systematic GTM experiments, learn fast, and prove you can turn insights into traction.
Your Market Isn’t Everyone — Use TAM/SAM/SOM to Prove It
Smart founders use TAM,SAM,SOM it to build their company, and not their deck.